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in the past few years, virtual reality and augmented reality technology has been extended to the outside of the game world, such as media, marketing and education etc..

(March 29, 2017 - Ying network) in the past few years, virtual reality and augmented reality technology has been extended to the outside of the game world, such as media, marketing and education etc..

VR/AR created the world around us to enhance the immersive experience, or sometimes bring us to a completely different world, rapid growth in this area has led to unexpected innovation. However, encountered a lot of challenges along the way, especially in the design and production of VR and AR experience.

therefore, Ying dimensional network interviewed several experts in the industry, hope to exploit a series of best practice, provide a reference for you at the start of virtual reality and augmented reality of the project. Whether you are marketers, entrepreneurs or designers, these tips will help you on the road to success.

people are looking for experience, rather than technology.

1. target

AR and VR experience is very powerful, but they should return to the clear brand or business goal. Before I go, it is important to ask yourself why you want to pursue this type of media, and the results you want. For example, if your goal is well-known, in view of the low penetration rate, VR may not be a good solution. But for the science and technology company training plan, training can be a very powerful way through VR/AR.

media group Gannett (Gannett) emerging technology design director ray · (Ray Soto); Soto editorial team is collaborating with the country, bring interactive news reports for the audience. At the beginning of work before, the first thing they do is to determine the team immersive experience can enhance or improve the story. He said: "the content of making known the immersive experience must have clear value, not just through traditional means."

after the test, Soto said the next step is to determine which specific types of experience the most suitable items. AR experience a layer of digital dimension to the existing world, while VR will transfer to a different user experience in the world. In addition, it is very important to choose the right platform, because it is difficult to achieve across devices and format optimization. For example, for Google Cardboard (about $15) to experience into the experience of Vive for HTC ($800).

2. encourages experience
One of the biggest challenges in the design of
VR and AR, the majority of users in the understanding of these experiences look or feel are limited frame of reference. In the use of more traditional media formats (printing, TV or digital), we can.


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download (40.45 KB)Jordan Flight 45 download (46.55 KB)Jordan Flight 45 download (47.82 KB)Jordan Flight 45 download (54.86 KB)Jordan Flight 45 download (51.38 KB)Jordan Flight 45 has been lucky to get a lucky day after the rock musician Zach Myers visited Nike headquarters and received Jordan news!

the lucky guy says singing Travis Scott. However, the suit is based on white and is complemented by elaborate dust bags.

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