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[Chinese shoes Network - brand observation] August 7 afternoon, called "Asian night" Liu Xiang in the men's 110 meters hurdles preliminaries due to accidental fall, missed the cut in the news caused strong concern microblogging users, a large number users express regret and respect through microblogging. Behind this top by enormous pressure not only Liu Xiang, as well as its endorsement of the enterprise. Is passively waiting for the huge losses again fall accident may result trapeze come again, or take the decisive shot of crisis public relations, it is a key test of maturity of enterprises in brand building development on the road. This Nike classic public relations crisis. From Nike to domestic construction machinery industry, I think, in the face of crisis, engineering machinery enterprises can like Nike as perfect public relations? In the fierce competition in the market tide, a company in the arena as "night" in general, there are homeopathic, also adversity, there are brilliant, inevitably fall, the real competition, not just test you on the battlefield How brave, more often also jordans on sale online test how you buck the trend? bury the hatchet, to turn things around. Look how Nike bury the hatchet As we all know, early in the 2008 Beijing Olympic Games, Liu Xiang had to retire because of injury, according to media estimate, Liu Xiang, the 2008 accident retire allow sponsors market losses of 30 billion yuan. Unfortunately, however, has not been out of the race trapeze businesses ruthless abandon, on the contrary, it became a good opportunity for all business competition crisis public relations capacity. Many companies have signed to play emotional card, Liu Xiang's position to understand the situation and will continue to work with Liu Xiang. Nike is the first time advertised word: "love the game, love spell on all pride, love it win another one back, love to give up everything; love glory, love frustration love sports, even if it breaks your heart." By Emotional Raiders prominent national hero image, and thus dilute the track performance, avoid business risks. 2012-year history of the picture was repeated, with the face of "night" falls again, in its endorsement of all the br cheap air jordans ands I do not know what to do, when the indecisive, the Nike again quick to react, expressing greetings to the trapeze, indicated The firm's future and "one of China's greatest athletes" to continue to cooperate. Some would say that Nike is silly it? Lesson, do not yet tasted enough of it? Why would consistently "follow" Liu Xiang, in fact, this is a wise move, Nike, in the face of crisis bring trapeze Nike reflects the loyalty and justice, the use of people on the trapeze charisma of admiration, shape their own good brand image. Some people say, "This Nike public relations, and Liu Xiang as if one spokesmen" person sword. "The long-term PR strategy and a complete public relations plans and rapid response mechanism, multi-channel marketing reach, are worthy of Chinese enterprises to learn." Faced with the crisis of construction machinery industry can reproduce "Nike public relations" As previously said, in the fierce market competition, we do not just try to run, but also to think about how to stand up after the fall, in order to run faster and farther. From the recently ignited "Kom buy cheap jordans online atsu quality gate" to the "Three Ones layoffs door" to "door in the UN General Assembly single question" How Not to mention the fact that, on these three from the "gate" incident of view, which worry Perhaps only this giant three taste deepest feelings. Of course, for a company in the long course of development, will inevitably encounter various obstacles, like a person, like in the growth process, we will encounter setbacks and difficulties. The face of doubts and criticism, we escape, hide, or brave, can be the perfect public relations crisis is a test of a corporate brand image-building measure to rise to a higher level. I think escape Ye Hao, hidden worth mentioning, that can brave face like Nike, soldiers to the breakwater to soil cover, sincere face better reflect a company's attitude and responsibility. Engaged in construction machinery industry as a media worker, we wish our engineering machinery enterprises in the future path of development can go more stable, faster, better, more courageous in the face of adversity, to better reflect our responsibility ! and served as the fac cheap foamposites e of the crisis, construction machinery enterprises can do it "Nike public relations" (Chinese shoes Network - the most authoritative and most professional shoe Information Centre)?The famous skateboard website officially released the day before Quartersnacks Nike SB to create a new shoe, this takes New York skateboard culture as the design background, with Bruin Hyperfeel as the prototype, launched this special version of texture quality. item: 869767-218 Nike-SB-X-Quartersnacks-Bruin-Pair.jpg (40.7 KB, download number: 8) download Quartersnacks x Nike SB Bruin Hyperfeel 2016-10-10 22:07 upload Nike-SB-X-Quartersnacks-Bruin-Top.jpg (53.21 KB, download number: 8) download Quartersnacks x Nike SB Bruin Hyperfeel 2016-10-10 22:07 upload Nike-SB-X-Quartersnacks-Bruin-Heel.jpg (47.24 KB, download number: 10) download Quartersnacks x Nike SB Bruin Hyperfeel 2016-10-10 22:07 upload Nike-SB-X-Quartersnacks-Bruin-Medial.jpg (42.39 KB, download number: 9) download Quartersnacks x Nike SB Bruin Hyperfeel 2016-10-10 22:07 upload Nike-SB-X-Quartersnacks-Bruin-Detail.jpg (150.62 K Retro jordans for sale B, download number: 11) download Quartersnacks x Nike SB Bruin Hyperfeel 2016-10-10 22:07 upload 1385689793876_720x450.jpg (53.42 KB, download number: 9) download 2013-11-29 10:08 upload 1385689822240_720x450.jpg (25.87 KB, download number: 9) download 2013-11-29 10:08 upload 1385689797420_720x450.jpg (30.25 KB, download number: 9) download 2013-11-29 10:08 upload 1385689806264_720x450.jpg (43.74 KB, download number: 9) download 2013-11-29 10:08 upload 1385689801882_720x450.jpg (27.5 KB, download number: 9) download 2013-11-29 10:08 upload 1385689809350_720x450.jpg (25.42 KB, download number: 9) download 2013-11-29 10:08 upload 1385689813917_720x450.jpg (29.9 KB, download number: 9) download 2013-11-29 10:08 upload 00King ash back to New Balance in the spring of 2014 for its popular shoes 998 release of new classic " Medium Grey" color style shoes with special suede with mesh material constitute the main body of shoe material, and with the classic gray King full coverage, while carrying the brand exclusive ABZORB function bradyseism white bottom prese Cheap jordans online air jordan 11 blackout for sale nt, the United States is to ensure its excellent texture. source: HYPEBEASTSB family members return / Nike SB Zoom Premium SE Bruin new work, running shoes commemorative replica / Nike 2014, Internationalist engraved shoes, style review last article: SB family member / Nike SB Zoom Bruin Premium SE new work published next article: running shoes commemorative replica / Nike 2014, Internationalist, re engraved shoes, style / put it on vacation / Vans California for 2013 days before the holiday season series to add a new Chukka Boot CA " Leather & Denim" series. 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